COURSE CURRICULUM

The Bachelor of Science in Business (BSB) in General Business at Wright State University Lake Campus is a broad-based business degree designed for students who want knowledge across all major business functions rather than specializing in a single area. The 120-credit-hour program combines core business subjects such as accounting, finance, economics, marketing, management, business law, information systems, statistics, operations, and supply chain management with advanced courses in managerial economics, human resources management, management accounting, consumer behavior, information systems analysis, supply management, and business strategy. This multidisciplinary approach gives students a well-rounded understanding of how organizations operate and prepares them to solve business problems from multiple perspectives. Unlike specialized majors such as Finance, Accounting, or Marketing, General Business offers greater flexibility and allows graduates to pursue careers in a wide variety of industries including healthcare, manufacturing, retail, government, banking, technology, logistics, nonprofit organizations, and small businesses. Common career paths include business analyst, operations coordinator, project coordinator, management trainee, human resources specialist, sales manager, purchasing manager, administrative manager, and business development professional. The degree is especially valuable for students who are unsure which business field they want to specialize in or who plan to work in smaller organizations where employees often perform multiple business functions. The curriculum also develops important professional skills such as communication, leadership, teamwork, critical thinking, ethical decision-making, data analysis, and strategic planning. While it may not provide the same technical depth as specialized business degrees, it offers strong career flexibility and adaptability in the job market. The program also serves as an excellent foundation for graduate studies such as an MBA or specialized master's programs. Overall, General Business is a practical and versatile degree for students seeking broad business knowledge, diverse career opportunities, and long-term career growth across many industries.