COURSE CURRICULUM

The Entrepreneurship, BSB program at Wright State University is designed to equip students with the practical knowledge, skills, and real-world experience needed to start, manage, and grow their own business ventures successfully. The program focuses on key areas such as identifying and evaluating new business opportunities, developing and writing comprehensive business plans, and understanding how to commercialize and finance startups in competitive markets. Students are trained to think creatively, solve complex business problems, and make informed decisions using tools like market analysis, ROI evaluation, team building, and strategic planning. A strong emphasis is placed on hands-on learning through collaboration with local business executives, case studies, and applied projects that simulate real entrepreneurial challenges. The curriculum includes a combination of general education requirements, core business foundation courses such as accounting, finance, marketing, statistics, and economics, and specialized entrepreneurship courses covering small business management, entrepreneurial finance, creativity and innovation, and marketing strategy. Students also choose electives in areas like business analytics, digital marketing, human resources, and managerial economics to deepen their expertise based on career interests. In total, the program requires about 120 credit hours and is typically completed in four years, with students expected to develop strong communication, leadership, planning, and organizational abilities throughout their studies. Admission is open to qualified students with a minimum GPA requirement, and early preparation in subjects like math, writing, and economics is recommended. Graduates of this program are well-prepared to launch their own startups, work in small and medium enterprises, or pursue roles in corporate innovation, consulting, and business development. Overall, the program builds both theoretical understanding and practical entrepreneurial capability, making graduates adaptable and competitive in a wide range of business environments.