COURSE CURRICULUM

The Bachelor of Business Administration (BBA) in International Business at Wichita State University combines a strong business foundation with a global perspective, preparing students to succeed in today’s interconnected international marketplace. Offered through the AACSB-accredited W. Frank Barton School of Business, the program helps students understand how businesses operate across national borders while developing skills in international trade, global management, cross-cultural communication, international marketing, economics, and global business strategy. Students learn how political, economic, cultural, and legal differences influence business decisions and organizational success in international environments. A distinctive feature of the program is the opportunity to participate in international experiences through the Barton International Group (B.I.G.), which allows business students to travel abroad and study business trends, practices, and economic environments in different countries. These experiences help students gain firsthand exposure to global markets and develop valuable intercultural competencies. Wichita State’s commitment to applied learning ensures that every student participates in a practical learning or research experience before graduation, helping them develop professional skills through internships, projects, research, and industry partnerships. Located in Kansas’ largest city, the university offers strong connections with businesses and organizations involved in international trade and global operations. Students also have opportunities to build professional networks, strengthen their resumes, and gain valuable career experience while still completing their degrees. High school students entering the program may be eligible to compete for some of Kansas’ largest business scholarships. Graduates are prepared for careers in multinational corporations, international trade organizations, financial institutions, logistics companies, government agencies, consulting firms, and nonprofit organizations with global operations. Common career paths include international business analyst, global marketing specialist, international trade coordinator, import-export manager, supply chain analyst, international sales representative, business consultant, and global operations manager. The degree also provides excellent preparation for graduate study in business, international relations, economics, and related fields. Admission requires students to first be admitted to Wichita State University and then meet the requirements of the Barton School of Business. Overall, the BBA in International Business combines business expertise, global awareness, applied learning, and international experiences to prepare graduates for leadership roles in an increasingly global economy.