COURSE CURRICULUM

This 36 credit hour degree requires the following courses: MKTG 5000 Marketing (3 hours), MKTG 5800 Sales Management or MKTG 5950 Competitive Analysis and Strategy (3 hours), MKTG 5850 Marketing Research (3 hours), MKTG 5910 Pricing Strategies (3 hours), MKTG 5920 Marketing Channel Strategy (3 hours), MKTG 5940 Promotional Management (3 hours), MKTG 5960 Marketing Management (3 hours), MKTG 5970 Marketing Analytics (3 hours), MKTG 5990 Strategic Market Planning (3 hours), plus 9 credit hours of graduate elective courses from the George Herbert Walker School of Business & Technology or other relevant programs with a maximum of 6 credit hours from the School of Communications.