COURSE CURRICULUM

The Hospitality and Tourism Data Analytics master’s program at the University of North Texas combines hospitality management knowledge with advanced data analytics skills to prepare students for leadership roles in the rapidly evolving global tourism and hospitality industry. The program focuses on major industry challenges and future trends such as changing workforce and consumer demographics, technology integration, sustainability, entrepreneurship, profitability, quality management, and the economic impact of global tourism. Students learn how to analyze data, improve operational performance, enhance customer experiences, and develop strategic solutions for hotels, restaurants, resorts, tourism organizations and event management companies. Faculty members bring both academic expertise and industry research experience in areas including hospitality operations, consumer behavior, regulations, hotel and restaurant profitability, and tourism systems. Graduate students also benefit from strong industry connections through the program’s active board of governors, professional networking events, and the annual Hospitality Career Expo, which creates valuable internship and career opportunities. Financial support is available through scholarships, teaching assistantships and fellowships offered by the College of Merchandising, Hospitality and Tourism and other institutional resources. Career opportunities for graduates include lodging management, resort management, restaurant management, tourism development, hospitality consulting, research and development, higher education and data analytics roles within service industries. Coursework blends business strategy, sustainability and analytics with hospitality-specific applications through classes such as Global Tourism Systems, SMART Destination, International Sustainable Tourism, Strategic Management in the Hospitality Industry, Advanced Convention and Event Management, and Survey of Beverages in the Hospitality Industry. The program helps students strengthen leadership, analytical thinking, communication, strategic planning and technology-driven decision-making skills while preparing them to manage hospitality businesses in increasingly digital and global markets.