COURSE CURRICULUM

The Master of Science in Advanced Data Analytics with a concentration in Digital Retailing is designed to prepare students for high-demand careers in data-driven business and digital commerce by combining advanced analytical skills with practical industry applications. The program offers flexible learning options, including accelerated 8-week online course sessions that run throughout the year in fall, spring, and summer, with multiple start dates in August, October, January, March, and June. This structure allows students to complete the degree in as little as 12 months, making it an efficient option for working professionals or those seeking rapid career advancement. Students may also choose a structured concentration path that includes 18 hours of core coursework and 12 hours focused on a specialized area such as Digital Retailing, Health Data Analytics, Management, or Statistics, allowing for customization based on career goals. For students who prefer an in-person experience, courses are also available at UNT at Frisco and the main Denton campus in traditional 16-week semester formats during fall and spring. The program emphasizes the growing importance of data analytics in modern industries, where organizations rely on experts to interpret data, assess risks, increase profitability, and improve overall business performance. By integrating big data concepts, statistical analysis, and data visualization techniques, the degree equips students with the ability to turn complex datasets into actionable insights that support strategic decision-making. The curriculum includes courses such as digital optimization, digital retailing, large data visualization, data storage and retrieval, discovery and learning with big data, and global retailing, all of which provide both technical expertise and business understanding needed in the expanding field of analytics and digital retailing.