COURSE CURRICULUM

The M.B.A. with a concentration in Marketing Analytics at the University of North Texas is designed to prepare students for careers in business intelligence, marketing analytics, and data-driven decision-making by combining core business education with advanced analytical training. The program is flexible, offering evening and online course options that allow students to balance their studies with full-time or part-time employment, making it suitable for both working professionals and those entering the business field. Faculty members are highly regarded for their teaching excellence and research expertise, and many are active professionals in the Dallas–Fort Worth business community, giving students direct insight into the demands of a global and rapidly evolving industry. The program is housed within the G. Brint Ryan College of Business, which is accredited by AACSB International, ensuring it meets rigorous global standards for business education quality. Students learn in the Business Leadership Building, a modern Gold-level LEED-certified facility designed to encourage collaboration among students, faculty, and industry leaders through advanced classrooms and team study environments. Faculty also engage with major organizations such as DHL, IBM, J.C. Penney, Lockheed Martin, PepsiCo, Verizon, and the U.S. Department of Defense through research and executive development initiatives, providing students with valuable industry connections and exposure. The career outlook for graduates is strong, with market analyst roles projected to grow by 23 percent by 2026, significantly faster than the average for most occupations. The curriculum includes courses such as Advanced Marketing Research and Analytics, Introduction to Data Analytics, Harvesting, Storing and Retrieving Data, Seminar in Business Ethics and Social Responsibility, Administrative Strategy, and Consumer Behavior, all aimed at developing strong analytical, strategic, and managerial skills. Overall, the program prepares graduates to interpret complex data, support strategic marketing decisions, and contribute effectively to organizations operating in data-driven business environments.