COURSE CURRICULUM

The Sport Entertainment Management program at the University of North Texas is designed to give students direct access to one of the most active sports business regions in the United States, with classes held at UNT Frisco near major professional sports facilities, including the area surrounding Dallas Cowboys headquarters at The Star. The program emphasizes applied, project-based learning where students work on real assignments in collaboration with sport industry partners, treating companies and organizations as clients to solve real business challenges. Students benefit from instruction developed by experienced sport business faculty and gain exposure to advanced topics in marketing, sponsorship, fan engagement, brand strategy and ticketing operations. As part of the AACSB-accredited G. Brint Ryan College of Business at a Carnegie R1 research university, the program combines academic rigor with professional relevance, ensuring graduates are prepared for competitive careers in the sports and entertainment industry. Strong regional industry ties and a large alumni network across the Dallas–Fort Worth metroplex provide students with networking and internship opportunities that are central to career development. Courses such as corporate partnerships, international brand strategies, ticket operations and fan engagement prepare students for roles in team operations, marketing departments, sponsorship sales, venue management and sports consulting, making the degree a direct pathway into the broader sports business ecosystem.