COURSE CURRICULUM

The Marketing and Professional Selling program at the University of North Texas is supported by a highly accomplished faculty made up of outstanding professors, distinguished researchers, and experienced professionals who have received recognition from respected organizations such as the International Franchise Association Educational Foundation, the Marketing Management Association, and the Academy of Marketing Science. Faculty members are actively engaged in influential research, with publications appearing in leading academic journals including the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, Journal of Retailing, and the Journal of the Academy of Marketing Science, ensuring that students learn from experts contributing to the advancement of the field. The program also provides strong professional networking opportunities through student organizations such as the American Marketing Association chapter, ASCEND Pan Asian Leadership Student Chapter, Sports Marketing Association, and the Mu Kappa Tau international marketing honor society, allowing students to build connections with peers and industry professionals. In addition, the G. Brint Ryan College of Business’ Professional Leadership Program collaborates with corporate partners across the region to help students develop the skills needed to remain competitive in today’s workforce. Students can also complete the program through UNT at Frisco, benefiting from close partnerships with nearby industry organizations and real-world learning opportunities. The program follows a “learn today, apply tomorrow” philosophy, ensuring that classroom knowledge is immediately connected to practical business applications. Graduates are prepared for a wide range of careers in marketing and sales, including entry-level and advanced roles such as sales consulting, enterprise sales, account management, sales supervision, district management, and national account director positions. Coursework includes subjects such as Marketing Metrics, Business-to-Business Marketing, Professional Selling Analytics, Advanced Professional Selling, Sales Force Design and Management, and Professional Selling, all designed to build strong analytical, communication, and leadership skills for success in competitive sales and marketing environments.