COURSE CURRICULUM

The Advertising & Brand Strategy program at University of North Texas, offered through the Frank W. and Sue Mayborn School of Journalism, prepares students for careers in advertising, journalism, public relations, media, and communication through a combination of academic learning and practical experience. Located in the Dallas-Fort Worth area, one of the largest media markets in the United States, the program provides students with access to excellent internship opportunities at advertising agencies, media companies, and communication organizations. Students gain hands-on experience through coursework, advanced multimedia classrooms and laboratories, and student-run media outlets such as SWOOP, North Texas Daily, and NT Daily Radio. The program also encourages professional growth through nationally recognized student organizations that provide mentorship, networking opportunities, and connections with alumni and industry professionals. Students can broaden their global perspective by exploring international media systems and participating in study abroad programs for academic credit. The Mayborn faculty brings extensive real-world industry experience into the classroom, helping students develop creativity, critical thinking, and professional communication skills. Graduates pursue careers in journalism, advertising, public relations, internet publishing, podcasting, blogging, education, and digital media production. The curriculum includes courses such as Principles of Advertising and Public Relations, which introduces integrated marketing communication strategies; Advertising Copywriting, which focuses on creating advertising content for print, broadcast, and digital platforms; and Advertising and Public Relations for Social Good, where students learn how communication strategies can promote positive social change. Additional courses such as Media Innovation Lab encourage entrepreneurship and media innovation, while Ethics, Law and Diversity in Advertising and Public Relations examines ethical standards, communication law, and strategies for engaging diverse communities. Through its strong industry connections, practical training, and creative learning environment, the program prepares students for successful careers in modern media and strategic communication industries.