COURSE CURRICULUM

The MBA with a Marketing and Digital Marketing (STEM) concentration at the University of New Haven is designed to develop professionals who can integrate advanced marketing knowledge with data analytics and digital technologies to support evidence-based business decision-making. The program begins with a 4.5-credit foundation core in accounting, economics, and finance, which builds essential business literacy, followed by a 25-credit MBA core that strengthens managerial competencies across key areas such as managerial accounting, corporate finance, global economics, business analytics, leadership, organizational strategy and change, and strategic management through a capstone course that integrates learning across disciplines. The Marketing and Digital Marketing concentration then adds a minimum of 15 credits focused on applying data-driven tools and digital strategies to modern marketing challenges. Required courses include Data Visualization and Communication, Database Marketing, and Marketing Analytics, which collectively prepare students to analyze consumer data, design customer information systems, and evaluate marketing performance using quantitative and visual analytics tools. Students then select additional credits from electives such as Social Media Marketing, Digital Marketing Strategy, and Marketing Research and Information Systems, allowing them to specialize in areas like digital campaign management, consumer insights, brand strategy, and market intelligence. Internship opportunities may also be used to fulfill part of the concentration, providing applied experience in real business environments where students can implement marketing analytics tools and digital strategies. A key focus of the program is the ability to translate complex datasets into actionable insights that support strategic marketing decisions and improve customer engagement. Overall, the program prepares graduates to work at the intersection of marketing, data analytics, and digital technology, equipping them for careers in marketing analytics, digital marketing management, brand development, consulting, and business intelligence roles where data-driven strategies are essential for competitive success in rapidly evolving markets.