COURSE CURRICULUM

The B.S. in Marketing within the Pompea College of Business is a 121-credit program that combines a 41-credit University Core Curriculum, a 30-credit business core, and a structured set of major, concentration, and elective requirements designed to develop strong analytical, strategic, and global marketing competencies. The prescribed core curriculum includes foundational quantitative and business preparation through Applied Business Math and Introduction to Business Analytics, along with core coursework in business and entrepreneurship, microeconomics, and macroeconomics. The 30-credit business core builds broad managerial competence across accounting, finance, business law, organizational management, information systems, ethics and diversity, and culminates in a capstone experience and professional enrichment requirement that integrates business knowledge in a practical context. Within the marketing major requirements, students complete key courses in organizational marketing, digital marketing, international marketing, and marketing research in a global environment, along with an additional course choice in either consumer behavior or advertising and promotion, plus a further specialization option in areas such as sales management, retail management, marketing services, or marketing management. Beyond the core major, students complete a 9-credit concentration focusing on data-driven and digital marketing tools, including data mining, customer database marketing, and social media marketing, reflecting the increasing importance of analytics and technology in modern marketing practice. The program also includes 23 credits of free electives, allowing students flexibility to pursue internships, minors, or complementary academic interests. Overall, the curriculum emphasizes a balance of business fundamentals, marketing strategy, consumer insight, and advanced analytics to prepare graduates for careers in digital marketing, brand management, market research, sales, and global marketing environments, as well as for further graduate study in business-related fields.