COURSE CURRICULUM

The Bachelor of Arts in Music Industry program combines a structured music foundation with intensive training in business, technology, and applied industry practice, reflecting the modern convergence of creative production and commercial media systems. The 40-credit University Core Curriculum includes essential quantitative, communication, and social science requirements such as mathematics (MATH 1104 or 1108), physics as a prerequisite for audio-related coursework, business fundamentals (BUSA 1000), economics (ECON 1133), business analytics (BANL 1100), and writing-intensive coursework (ENGL 2220), ensuring students develop analytical, communicative, and interdisciplinary thinking skills alongside their artistic training. The major begins with core music studies, including ensemble participation and/or private lessons, Fundamentals of Music (if needed), Western Art Music, and a comprehensive sequence of music theory courses (Theory I–III with labs), culminating in Form and Analysis, which develops advanced structural understanding of music. Creative and applied listening skills are strengthened through courses like Film Music and genre electives such as Hip Hop, Jazz, R&B, or Caribbean and Latin American Music, which contextualize music within cultural and stylistic frameworks. A central feature of the program is its strong industry-focused core, including courses such as Music Industry Principles, Record Label Operations, Distribution and Digital Royalties, Live Concert Planning and Promotion, Music Publishing, and Entrepreneurship, all of which build practical knowledge of how the modern music business functions across streaming platforms, licensing systems, and live entertainment markets. Students also complete Recording Fundamentals and choose additional technical production coursework such as Digital Audio Workstations, Studio Recording, or Sound Synthesis, developing hands-on proficiency in music production technologies. Career readiness is further emphasized through internships in the music industry and a culminating entrepreneurship capstone that integrates creative, technical, and business knowledge to address real-world industry challenges. Supporting this structure, students complete four business electives drawn from areas such as accounting, finance, marketing, management, and entrepreneurship, allowing them to tailor their education toward specific career paths like artist management, production, marketing, or entertainment business strategy. Overall, the program is designed to produce graduates who can operate effectively at the intersection of music creation, technology, and global entertainment business.