COURSE CURRICULUM

The Information Systems and Business Analytics (ISBA) option within a business administration degree is designed to give you both a strong business foundation and specialized data and technology skills, making it one of the most career-focused and in-demand pathways today. Along with core business courses like accounting, finance, marketing, economics, and management, this option adds a technical layer where you learn how to manage data, analyze it, and use it to solve real business problems. The required courses in this option, such as DS 673 (Database Management), teach you how to store, organize, and retrieve large amounts of business data efficiently, which is a critical skill in any modern organization. DS 775 (Corporate Project Experience) is especially valuable because it gives you real-world, hands-on experience working on business problems, often in collaboration with companies, helping you apply your knowledge in practical situations. In addition to the required courses, you choose electives that allow you to specialize further based on your interests, such as programming (DS 662), data visualization (DS 671), artificial intelligence (DS 774), or predictive analytics (DS 772), all of which are highly relevant in today’s data-driven economy. You also have the flexibility to take an additional elective from related fields like finance, marketing analytics, cybersecurity, or supply chain management, which helps broaden your expertise and career opportunities. The program ends with a capstone course (ADMN 775), where you integrate everything you’ve learned to make strategic business decisions. Overall, this ISBA option combines business knowledge with technical and analytical skills, preparing you for roles like data analyst, business analyst, IT consultant, or analytics specialist, and giving you a strong advantage in industries that rely heavily on data and technology.