COURSE CURRICULUM

The MS in Marketing at CU Denver consists of 30 credit hours and is designed to connect marketing theory with practical, real-world application within Denver’s dynamic and fast-growing business environment. The program combines core coursework with flexible electives, allowing students to tailor their learning experience based on professional interests such as analytics, branding, and strategy. A strong emphasis is placed on experiential learning through simulations, industry-recognized certifications, and guest speakers who provide direct insights into current marketing practices and trends, helping students understand how marketing operates in real business settings. The 21-credit core curriculum builds a comprehensive foundation in modern marketing principles, covering key areas such as marketing dynamics in the 21st century, marketing strategy, global marketing challenges, services marketing across traditional and creative industries, consumer intelligence, marketing intelligence and metrics, and marketing research analytics. These courses are designed to develop both strategic thinking and analytical capabilities, enabling students to interpret consumer behavior and make data-driven marketing decisions. In addition to the core, students complete 9 credit hours of electives that allow for specialization in areas aligned with evolving industry needs. Elective topics include big data and customer relationship management, brand identity and integrated marketing communication, social media marketing, and marketing sustainability, all of which reflect current trends shaping the marketing profession. The curriculum is regularly updated to stay aligned with industry developments, ensuring that graduates are prepared for modern marketing challenges. Overall, the program equips students with a balanced mix of analytical, strategic, and creative skills, preparing them for careers in marketing analytics, brand management, digital marketing, and other leadership roles in the global marketing industry.