COURSE CURRICULUM

The Business Administration (General Business) BSBA degree is a flexible 120-credit business program that combines general education, core business subjects, and customizable upper-level business electives. Students complete foundational courses in English composition, humanities, science labs, mathematics, communication, social sciences, and speaking/writing-intensive classes before moving into advanced business coursework. The program strongly focuses on practical business knowledge including accounting, finance, economics, management, marketing, analytics, information systems, operations, and business strategy. Core courses such as ACC 200 and ACC 220 develop accounting skills, while BA 201, BA 250, and BA 260 teach business analytics and data interpretation. Courses like FIN 300, MGT 300, MGT 325, MIS 300, and MKT 300 prepare students for modern corporate environments by teaching finance, management, operations, technology systems, and marketing principles. The capstone course, MGT 400 - Global Managerial Policy and Strategy, integrates all business concepts into real-world strategic decision-making during the senior year. One of the biggest advantages of this major is flexibility because students can select 21 hours of 300-400 level business electives from different business disciplines according to their interests and career goals, while avoiding over-specialization. This makes the program suitable for students interested in management, entrepreneurship, sales, consulting, operations, business analytics, administration, or corporate leadership. The degree also includes communication-focused courses such as Business Communication or Technical Writing and speaking-intensive communication courses to improve professional skills. Compared to science or engineering majors, the mathematical and technical difficulty is moderate, making it more approachable for students who prefer business strategy, leadership, communication, and problem-solving over advanced science. Career opportunities after graduation include business analyst, operations coordinator, sales manager, administrative manager, marketing executive, project coordinator, management trainee, consultant, HR associate, customer relations manager, and entrepreneur. The degree also provides a strong foundation for future MBA or other graduate business programs.