COURSE CURRICULUM

The Business Administration BSBA with an Entrepreneurship emphasis is a 120-credit professional business degree focused on preparing students for business ownership, startup development, leadership, management, and modern business careers. The program combines core business education with specialized entrepreneurship training, helping students understand how businesses are created, financed, marketed, managed, and expanded. Students study accounting, economics, finance, marketing, management, business analytics, operations, law, and information systems while also learning entrepreneurial skills such as opportunity recognition, startup planning, innovation, market research, leadership, consulting, and venture creation. Major entrepreneurship courses include ENTR 375 Introduction to Entrepreneurship, ENTR 475 New Venture Creation, and ENTR 482 Small Business Consulting, which teach students how to develop business ideas, evaluate risks, prepare business plans, analyze financial statements, and manage small or growing companies. The curriculum also includes practical business subjects like marketing strategy, professional selling, digital media marketing, consumer behavior, financial analysis, operations management, and leadership development. Compared to science or technical majors, this degree is less focused on laboratory work and advanced mathematics and more focused on business strategy, communication, management, analytics, and real-world decision-making. Students also complete business analytics and data-focused courses, giving them useful modern skills in data interpretation and problem-solving for business environments. The program prepares graduates not only for starting their own businesses but also for careers in sales management, consulting, finance, marketing, operations, business development, management trainee programs, and supervisory roles in almost any industry. Because entrepreneurship graduates learn flexibility, creativity, leadership, and strategic thinking, they are valuable in both startups and large companies. The degree also includes communication-focused writing-intensive and speaking-intensive courses, helping students build strong presentation and professional communication skills. Overall, the BSBA Entrepreneurship program is a future-oriented business degree ideal for students interested in startups, freelancing, digital business, leadership, consulting, or corporate management careers while still offering broad career flexibility and strong employability across industries.