COURSE CURRICULUM

The Media and Entertainment Arts Management BS degree at The University of Southern Mississippi combines creative media education with business and management training, making it one of the more modern and flexible entertainment-related degrees. Instead of focusing only on video production or creative arts, this specialization prepares students for leadership and management roles in media, music, entertainment, social media, live events, studios, and digital content industries. The curriculum includes courses in audio and video production, digital skills, social media, media law, entrepreneurship, talent management, copyright and licensing, entertainment business operations, and live production management. Students also complete either a business essentials certificate or a business minor, which strengthens their understanding of marketing, management, and entrepreneurship. This degree is useful for students who are interested in the entertainment industry but also want stable business and management skills rather than only technical production work. Career opportunities may include media manager, entertainment business manager, talent manager, social media strategist, production coordinator, content manager, music industry administrator, studio operations manager, or event and live production manager. The program also develops communication, teamwork, leadership, and digital media skills that are increasingly important in today’s online entertainment economy driven by streaming platforms, creators, influencers, and digital marketing. Compared to the regular video arts pathway, this specialization is more business-oriented and may provide broader management and entrepreneurial career options in media industries.