COURSE CURRICULUM

The Bachelor of Arts in Strategic Communication–Organizational Communication is designed to prepare students to use communication strategically to support and advance the mission, effectiveness, and internal functioning of organizations. The program focuses on how communication operates within workplaces and institutions, emphasizing how messages, systems, and leadership practices influence employee behavior, organizational culture, and overall performance. Students learn to design, implement, and evaluate communication strategies across paid, earned, shared, and owned media channels while developing a deep understanding of how internal and external communication systems interact. The curriculum combines foundational communication theory with applied skills in writing, digital media, media literacy, and strategic messaging, along with a strong emphasis on organizational behavior and leadership. Core coursework includes media writing, digital and social media, strategic communication principles, media law and ethics, and writing and design for professional communication, all of which build essential technical and analytical skills. Students also take specialized courses in organizational communication theory, crisis communication or health communication, and organizational behavior, theory, or leadership, helping them understand how communication shapes decision-making, teamwork, and institutional effectiveness. In addition, elective options allow students to develop practical skills in areas such as media production, graphic design, data analytics, journalism, and internship-based learning experiences. A values-based elective component ensures students engage with issues such as ethics, diversity, media influence, and organizational responsibility. The program also includes a foreign language requirement to strengthen global communication competence and cultural awareness. Writing-intensive and capstone requirements ensure students can integrate and apply their knowledge in advanced professional contexts, culminating in a senior capstone project in strategic communication. Overall, the degree prepares graduates for careers in corporate communication, internal communications, human resources, public relations, crisis communication, and leadership roles where effective organizational messaging and communication strategy are essential for success.