COURSE CURRICULUM

The public relations program requires students to complete all university, college, major, and minor requirements, including general education coursework totaling approximately 44–45 credit hours, covering areas such as writing, humanities, science, mathematics, history, and social sciences, while also ensuring proficiency in communication and analytical skills essential for the field; students can choose between a standard public relations major or a digital communication concentration, both requiring 37 credit hours focused on preparing students for careers in media, branding, digital marketing, and corporate communication, with foundational courses introducing mass communication, media writing, advertising and public relations, audience analysis, messaging strategies, and design or digital media, followed by intermediate courses that develop writing, reporting, and advanced communication skills, and culminating in capstone experiences such as campaigns or specialized senior-level projects that integrate knowledge and practical application; the program also includes ancillary courses like design software, research methods, and public speaking to strengthen technical and presentation abilities, and students must earn at least a C- in all major and prerequisite courses to progress; those opting for the digital communication concentration complete an additional 15 credit hours focusing on areas such as digital writing, social media, and advanced digital marketing, preparing them for modern communication roles; a minor is required unless students pursue a double major, and they may choose from diverse fields such as business, psychology, political science, or languages to complement their studies; students are responsible for tracking their academic progress, meeting prerequisites before enrolling in advanced courses, and maintaining at least a 2.0 GPA for eligibility, while also working closely with academic advisors for course planning, ensuring they gain both theoretical knowledge and practical skills necessary for successful careers in public relations and related industries.