COURSE CURRICULUM

The Bachelor of Business Administration in Sales Management requires a total of 120 credit hours, combining general education, business core, additional business, and specialized sales management courses. Students complete 36 hours of general education covering communication, mathematics, writing, economics, sociology, and global studies to build a strong academic foundation. The 42-hour College of Business Core develops essential business knowledge through courses in accounting, finance, economics, marketing, management, business law, analytics, and international business. Additional business requirements include seminars in college success, professional development, and leadership skills. The 32-hour Sales Management component focuses on sales foundations, marketing, analytics, and advanced selling techniques. Core courses include Professional Selling, Marketing Research, Consumer Behavior, Data Visualization, and Marketing & Sales Analytics. Advanced competencies are developed through B2B Marketing, Business Negotiations, Advanced Professional Selling, and Sales Management, while professional experience is gained through an Internship in Sales Management or Professional Workshops, along with a Marketing Capstone Project. This comprehensive curriculum equips students with analytical, communication, and leadership skills for high-demand careers in sales, marketing, and business development. Graduates are prepared for roles in diverse industries, supported by experiential learning and connections through The Fisher Institute for Professional Selling.