COURSE CURRICULUM

The Marketing program at the College of Business provides students with a comprehensive foundation in business principles while equipping them with specialized skills in marketing strategy, analytics, and communication. The curriculum begins with General Education courses totaling 36 credit hours, including academic foundations in mathematics, statistics, logic, writing, and speaking, along with breadth of knowledge courses in arts, humanities, natural sciences, and social sciences, which integrate domestic and global diversity perspectives. Building on this foundation, students complete 42 credit hours of College of Business Core courses, covering accounting, finance, management, business analytics, strategic management, marketing principles, international business, and business communication, all designed to develop analytical, leadership, and problem-solving skills. Additional business requirements include algebra for calculus and professional development seminars, totaling six hours. The Marketing major itself comprises 34 credit hours, starting with foundation courses such as professional selling, marketing research, consumer behavior, data visualization, and marketing and sales analytics, followed by core competencies in integrated marketing communications, digital marketing and AI, brand management, social media marketing, and B2B marketing. The program culminates with professional experiences, including a Marketing Capstone project, internship opportunities, or professional workshops, ensuring students gain practical, hands-on experience. Altogether, the program prepares graduates to be data-driven, innovative, and strategic marketing professionals ready to succeed in dynamic business environments.