COURSE CURRICULUM

The Data Analytics concentration is designed to equip MBA students with practical and strategic skills for using data to support informed business decision making across functional areas. Through Business Analytics for Decision Making, students learn how to apply analytical models, statistical techniques, and data-driven frameworks to evaluate complex business problems and recommend effective solutions. Data Visualization and Analytics focuses on transforming raw data into clear, meaningful insights using visualization tools and analytical techniques that support executive communication and strategic planning. Digital Marketing Analytics emphasizes the use of data to measure, analyze, and optimize marketing performance across digital platforms, enabling students to assess customer behavior, campaign effectiveness, and return on investment. Business Intelligence: Tools and Concepts introduces students to the technologies, systems, and processes used to collect, manage, and analyze large volumes of organizational data, supporting real-time reporting and strategic intelligence. Together, these courses provide a comprehensive foundation in analytics that integrates technical skills with managerial applications. Students develop the ability to interpret complex datasets, communicate insights effectively, and leverage analytics tools to improve operational efficiency, marketing outcomes, and strategic decision making, preparing them for leadership roles in data-driven business environments.