COURSE CURRICULUM

The Master of Arts in Digital Media Communication and Strategic Communication is a graduate program designed to develop advanced expertise in storytelling, media strategy, and communication practice across digital and organizational contexts. The program emphasizes the importance of effective communication in a rapidly evolving media landscape, combining theoretical foundations with applied, skills-based learning that prepares students for professional and academic advancement. Students pursuing the Digital Media Communication track may choose between a Professional Project option and a Thesis option, allowing them to tailor their studies toward either hands-on media production work or research-oriented academic inquiry. The Professional Project option focuses on creating a substantial applied work that demonstrates mastery of digital storytelling, production techniques, and strategic messaging in real-world contexts, while the Thesis option emphasizes scholarly research into media communication theories, audience behavior, and digital content analysis. The Strategic Communication major focuses on developing expertise in planning, managing, and evaluating communication strategies across industries such as public relations, corporate communication, marketing, government, and nonprofit organizations. Across both pathways, students engage with core topics such as media writing, video storytelling, web and digital design, content management systems, crisis communication, campaign strategy, and global communication issues. The curriculum is designed to be flexible, often allowing students to complete the degree in a format that accommodates working professionals, including face-to-face, online, and hybrid course delivery options. Many students also enhance their learning through internships, study abroad experiences, and independent study opportunities that connect academic learning with industry practice. Overall, the program prepares graduates to become skilled communicators capable of crafting compelling narratives, managing strategic messaging, and adapting to the demands of digital and global communication environments.