COURSE CURRICULUM

The Fashion Merchandising (FM) curriculum at Texas State University is designed to give students a complete understanding of the fashion industry, from basic concepts to advanced business and digital skills. The program begins with foundational courses such as Introduction to Fashion Merchandising and Textiles, where students learn about the development, production, and distribution of fashion products along with the relationship between fabrics and their uses. As students progress, they study branding, product analysis, global manufacturing, and the role of fashion in society, helping them understand both the creative and business sides of the industry.At the intermediate level, the focus shifts to practical and industry-oriented skills, including fashion buying, promotional strategies, merchandise planning, social media marketing, and event management. Students learn how to analyze consumer behavior, manage retail spaces, and use digital platforms to promote fashion products effectively. Courses in fashion history and modern trends provide context on how fashion evolves due to social, economic, and technological influences.Advanced courses emphasize specialization and real-world application. Students explore areas such as digital fashion marketing, 3D visualization, product development, supply chain management, and global markets. They also gain experience in data analysis, inventory control, and strategic planning for retail success. A key component of the program is the internship, where students work in fashion-related industries such as retail, production, or distribution, gaining hands-on experience.Additionally, the curriculum includes opportunities for independent study, international exposure, and creative problem-solving, allowing students to tailor their learning based on interests. Overall, the program blends creativity, business knowledge, and technology, preparing students for careers in fashion buying, merchandising, marketing, retail management, and product development in a global and digitally driven industry.