COURSE CURRICULUM

The Digital Media Innovation (DMI) degree is a 120-credit-hour undergraduate program that combines communication, creativity, and technology to prepare students for careers in modern digital industries. The curriculum begins with foundational coursework in English composition, government, communication studies, mathematics, social sciences, and creative arts, along with an introductory media course (MC 1301) and US 1100 for student success. In the sophomore year, students build core media skills through courses such as MC 1313/3313 and MC 4315, while also completing general education requirements in life sciences, humanities, literature, and sociology. This stage emphasizes both critical thinking and media literacy while expanding students’ understanding of communication theory and cultural context.In the junior year, students move into more advanced media production and strategy courses such as MC 4326, MC 4346, and MC 4342, while also engaging in digital media innovation electives that allow exploration of areas like multimedia journalism, data storytelling, coding for communicators, immersive storytelling, and social media analytics. Students also complete a minor and supporting coursework in computer science, mathematics, or science to strengthen technical competency alongside creative development. The senior year focuses on advanced applications and professional preparation through courses like MC 4328 and MC 4301, along with advanced electives, internship or practicum opportunities, and media performance experiences that build real-world skills.A key feature of the program is its structured set of Digital Media Innovation electives and media performance options, which include hands-on training in tools such as drone storytelling, web content strategy, mobile media development, video production, SEO, and data-driven journalism. These courses allow students to tailor their education to specific career goals in digital media production, content creation, marketing, UX/UI design, journalism, or emerging technology fields. Overall, the DMI program integrates creative storytelling with technical expertise, preparing graduates to succeed in fast-evolving digital communication and media environments.