COURSE CURRICULUM

The Advertising major at Texas State University is a comprehensive 120-credit-hour program that combines foundational communication studies with advanced advertising and media training. The curriculum begins with competency-based coursework where students complete introductory subjects such as mass communication, public relations, and advertising, along with skill-based classes in writing, video production, and content management. Students must earn at least a “C” grade in key core courses including Introduction to Mass Communication, Media Law and Ethics, Career Professionalism, and Digital Media fundamentals, ensuring a strong academic base. As they progress, students take major-specific courses like advertising strategy, media planning, creative concepting, branding, and campaign development, with options to specialize further in advanced creative, strategic planning, or media strategy. The program is structured across four years, starting with general education and introductory media courses in the freshman year, followed by more focused advertising and communication studies in the sophomore year. During the junior year, students deepen their expertise through advanced coursework and begin completing a minor, while the senior year emphasizes professional preparation through capstone courses such as advertising campaigns or competitions, advanced electives, and career-focused classes. A unique feature of the program is the inclusion of media performance options, internships, and hands-on experiences that help students build practical skills and industry readiness. Throughout the degree, students also complete general education requirements, electives, and a required minor, ensuring a well-rounded education. Overall, the program prepares graduates for careers in advertising, media, branding, and digital communication by blending theoretical knowledge, creative development, and real-world application.