COURSE CURRICULUM

The Bachelor of Business Administration in Marketing program at Texas State University is structured to provide students with a strong foundation in general education, core business knowledge, and specialized marketing skills. In the first year, students focus on essential academic subjects such as English composition, mathematics, communication, government, philosophy, and introductory business courses. These courses help build critical thinking, writing ability, and a basic understanding of how businesses operate. Students are also introduced to information systems and computer applications in business, which prepare them for technology-driven learning in later years.In the sophomore year, students begin taking more business-focused courses including accounting, economics, business statistics, and business law. These subjects help students understand financial systems, economic principles, and legal environments that influence business decisions. At this stage, students also continue general education requirements such as science, history, and creative arts, which ensure a well-rounded academic experience.During the junior year, students enter the core marketing phase of the program. They study subjects such as principles of marketing, consumer behavior, finance, management, and marketing research. This year is important because it introduces students to the main concepts of marketing strategy, brand development, and market analysis. Students also take electives and advanced business courses that allow them to explore specific areas of interest and begin shaping their career direction.In the senior year, students take advanced marketing courses such as marketing management, strategic marketing, and specialized electives like digital marketing, sales management, sports marketing, or marketing analytics. These courses provide practical and industry-relevant skills that prepare students for real-world marketing careers. The program also includes advanced business electives and free electives that allow further customization of the degree. Overall, the curriculum is designed to develop students into well-rounded marketing professionals who are ready for careers in advertising, branding, market research, digital media, and business strategy across various industries.