COURSE CURRICULUM

The MBA in Marketing at St. Joseph’s University, Brooklyn, is a 36-credit graduate program designed to prepare students for leadership roles in marketing across diverse industries. This program emphasizes both strategic business knowledge and managerial abilities grounded in emotional intelligence, helping students develop the soft skills critical to effective leadership. Through a combination of theory and practical application, students gain expertise in marketing analytics, consumer behavior, e-commerce, advertising strategy, and global marketing practices.Throughout the program, students engage in team-based projects that replicate cross-functional organizational structures, preparing them to solve real-world marketing challenges collaboratively. The curriculum emphasizes the development of critical thinking, data-driven decision-making, and problem-solving skills. Key courses include Strategic Branding and Social Impact Marketing, Advertising Strategy and Management, Global Marketing and E-Commerce Strategies, Marketing Data Analytics, Critical Thinking in Digital and Social Media Marketing, and Consumer Insights and Customer Experience. Core management courses complement these marketing-focused classes, including Leadership and Managerial Development, Legal Issues in Management, Organizational Theory and Design, Financial Accounting and Analysis, Statistical Applications in Research and Management, and Integrative Analysis in Management.The program requires undergraduate prerequisites to ensure students are prepared for advanced coursework, including foundational knowledge in accounting, business, economics, mathematics, and introductory marketing. Specifically, students must have completed courses such as ACC 200, BUS 100 or BUS 130, ECO 226, MAT 151 or BUS 222, and MKT 200.Graduates of the MBA in Marketing program leave equipped to lead teams, design effective marketing strategies, leverage analytics for decision-making, and drive organizational growth. With the option to focus on concentrations like digital marketing, marketing logistics, or marketing data analytics, students gain specialized skills that meet the demands of today’s rapidly evolving marketing landscape, increasing both their career opportunities and earning potential.