COURSE CURRICULUM

The Bachelor of Science in Marketing at St. Joseph's University, New York includes a comprehensive curriculum that blends liberal arts education with core business and specialized marketing courses. Within the liberal arts component, students are required to complete courses such as Macroeconomics and Microeconomics to understand economic systems, along with Writing for Effective Communication and Communication for Professionals to develop strong written and workplace communication skills. Mathematical preparation is achieved through College Algebra or Elementary Functions: Precalculus (if needed), followed by Mathematics for Business and Economics. Students also study Introduction to Ethics and Introduction to Human Communication, ensuring a solid foundation in ethical reasoning and interpersonal communication.In addition to liberal arts, students must complete Computer Applications I and II, which provide essential technical and digital skills. The business foundation includes Fundamentals of Financial Accounting, Business Law I and II, Principles of Finance, and Statistics, giving students a strong understanding of financial, legal, and analytical aspects of business. Management-oriented learning is supported through courses such as Process of Management and Business in a Global Environment, which introduce organizational operations and international business perspectives.The marketing major itself is extensive and focuses on both theoretical and practical aspects of the field. Students take courses such as Marketing, Marketing Promotion and Advertising, Public Relations, and either Advertising and Graphic Design or Graphic Design I to build creative and promotional skills. Advanced topics include Consumer Motivation and Behavior and Marketing Research, which emphasize understanding consumer decision-making and data-driven strategies. The program concludes with the Business Policy Seminar, a capstone course integrating knowledge across disciplines. Additionally, students must complete a minimum of 9 credits in elective business courses, allowing them to further specialize or broaden their expertise.