COURSE CURRICULUM

The Professional Selling option within SEMO’s BSBA in Marketing is a 30-hour major designed to prepare students for successful careers in sales, business development, account management, and sales leadership by combining strong marketing foundations with specialized sales training and real-world experience. The program is built on a Business Administration Core that includes essential courses in accounting, finance, management, marketing principles, business law, information systems, and strategic business policy, along with an international business course that broadens students’ understanding of global markets and cross-cultural business practices. Supporting coursework develops key competencies in business communication, professionalism, microeconomics and macroeconomics, critical thinking, mathematics or quantitative reasoning, computer applications, and oral communication, ensuring students are well-prepared for advanced business and sales environments. The marketing core introduces students to integrated marketing communications, consumer behavior, marketing research, and marketing management, providing a strong understanding of how customers make decisions and how organizations can effectively position products and services. Students then expand their expertise through upper-level electives in marketing and business, allowing them to explore strategy, analytics, and entrepreneurship. A required real-world experience, completed through either an internship or an approved international academic program, gives students valuable hands-on exposure to professional environments and helps them apply classroom learning in practical settings. The Professional Selling sequence includes focused courses in professional selling, advanced selling techniques, and sales management, where students learn how to build long-term customer relationships, negotiate effectively, close deals, and lead sales teams. Additional coursework in business negotiation, leadership in management, and digital marketing enhances their ability to adapt to modern, technology-driven sales environments. Overall, the program integrates marketing knowledge, communication skills, leadership development, and applied experience to prepare graduates for dynamic careers in professional selling, account management, sales leadership, and business development across a wide range of industries and global markets.