COURSE CURRICULUM

The BSBA in Marketing Management at SEMO is a 30-hour major designed to prepare students for careers in marketing, advertising, branding, sales, and strategic communications across both business and nonprofit sectors. The program is built on a strong Business Administration Core that includes accounting, finance, management, marketing principles, business law, information systems, and strategic business policy. Students also select an international-focused course to broaden their understanding of global business environments such as international marketing, global logistics, or international economics.Supporting coursework (27 hours) develops essential communication, analytical, and business skills through subjects such as business communication, professionalism, microeconomics, macroeconomics, critical thinking, mathematics or quantitative reasoning, computer applications, and oral communication. These courses ensure students are prepared for advanced marketing study and professional environments.The Marketing major core focuses on understanding consumers and building effective marketing strategies. Students complete courses in integrated marketing communications, consumer behavior, marketing research, and marketing management. They also choose additional marketing or business electives at the upper level, allowing flexibility to explore areas such as international marketing, entrepreneurship, or advanced marketing strategy.A key component of the program is real-world experience, which can be completed through an internship or an approved international academic program. This provides students with practical exposure to marketing environments and helps build professional skills and industry connections.Students further specialize through electives in areas such as brand marketing, distribution management, retail marketing, digital marketing, leadership, professional selling, or design-related digital literacy. This allows students to tailor their degree toward specific marketing careers.Overall, the program combines marketing theory, data-driven decision-making, creativity, and hands-on experience. Graduates are prepared for careers in digital marketing, advertising, brand management, market research, sales, public relations, and strategic marketing roles in a wide range of industries.