COURSE CURRICULUM

The BSBA in Marketing with a focus on Digital and Integrated Marketing Communications at SEMO is a 30-hour major designed to prepare students for careers in advertising, branding, digital marketing, public relations, sales, and customer engagement strategy. The program is built on a strong Business Administration Core that includes accounting, finance, management, marketing principles, business law, information systems, and strategic business policy. Students also select an international business course to strengthen their understanding of global markets and marketing environments.Supporting coursework (27 hours) develops essential skills in communication, economics, mathematics or quantitative reasoning, critical thinking, computer applications, and oral communication. These courses ensure students are well-prepared for advanced marketing concepts and professional business environments.The Marketing major core emphasizes both strategic and data-driven marketing. Students study integrated marketing communications, consumer behavior, marketing research, marketing management, and customer metrics, gaining a strong understanding of how to analyze markets and measure marketing performance effectively. Additional upper-level electives allow students to further specialize in areas such as international marketing, entrepreneurship, or business strategy.A required real-world experience component gives students practical exposure through either an approved internship or an international academic program, helping them apply classroom knowledge in professional settings and build industry connections.The Digital and Integrated Marketing Communications option provides specialized training in content creation, digital strategy, and campaign execution. Students complete courses in digital literacy for design, copywriting, marketing communications practicum, and digital marketing strategies, along with electives in public relations or professional selling. This combination strengthens both creative and technical marketing skills.Overall, the program blends business fundamentals, marketing strategy, digital communication, and hands-on experience. Graduates are prepared for careers in digital marketing, advertising agencies, social media management, public relations, brand strategy, content creation, and integrated marketing roles across a wide range of industries.