COURSE CURRICULUM

The Bachelor of Science in Media Management at SEMO is a 45-hour major designed to prepare students for careers in digital media, content strategy, advertising, social media management, and media operations by combining creative production, analytical skills, and strategic communication training. The core curriculum provides a strong foundation in media studies through courses such as Media and Society, Digital Media Production, Media Analytics, Media Diversity, Media History, and Media Law. These courses help students understand how media systems function, how audiences engage with content, and how legal, ethical, and cultural factors influence communication in modern society. Students also complete elective coursework that allows them to explore specialized interests within the media field.The required option courses focus on practical, hands-on learning and professional skill development. Students gain experience in Arrow Lab and take courses in advertising and society, social media content creation, media planning, media news, converged media systems, media ethics, and media management. These courses emphasize both creative production and strategic decision-making, preparing students to develop, manage, and distribute media content across traditional and digital platforms effectively.In addition to media-focused coursework, students complete a support course in mathematics or statistics, such as mathematical reasoning and modeling or statistical reasoning. This requirement strengthens their ability to analyze audience data, evaluate media performance, and make informed, data-driven decisions in media planning and strategy.Overall, the program blends creativity, communication, analytics, and management skills to prepare students for the evolving media industry. Graduates are equipped for careers in media management, digital content creation, social media strategy, advertising, public relations, and media production, with the ability to adapt to new technologies and lead in a fast-changing media environment.