COURSE CURRICULUM

The Bachelor of Science in Business Administration with a concentration in General Business provides students with a broad and flexible business education designed to prepare them for a wide range of careers in various organizational settings. The program is ideal for students planning to work in small, medium-sized, or family-owned businesses, as well as in companies that train employees for general operational or customer-facing roles such as retail management or service-based industries. The curriculum builds a strong foundation in core business disciplines, including accounting, finance, marketing, operations management, organizational behavior, business analytics, and business law. Students begin with major preparation courses in economics, business mathematics, writing, accounting, and statistics to develop essential quantitative and communication skills. The program then advances into upper-division coursework that covers key business functions and strategic decision-making, along with global business perspectives and professional ethics. Unlike specialized concentrations, General Business emphasizes versatility, allowing students to gain exposure to multiple areas of business rather than focusing deeply on a single discipline. The concentration requirements require students to complete upper-division business electives from different departments such as Marketing & Business Analytics, Management, and Global Innovation & Leadership, ensuring a well-rounded understanding of business operations. This flexible structure helps students tailor their education to individual interests and career goals while maintaining broad employability. Graduates are prepared for entry-level positions in management, operations, sales, customer service, and general business administration across a variety of industries. The program also supports long-term career adaptability by equipping students with transferable skills in communication, problem-solving, teamwork, and analytical thinking. All concentration courses must be completed with a grade of “C- or better,” while key foundational courses require a grade of “C or better.” Overall, the program develops adaptable business professionals capable of working effectively in diverse and evolving organizational environments.