COURSE CURRICULUM

The Advertising major within the College of Humanities and the Arts is a comprehensive undergraduate program designed to be completed with a total of 120 units, combining general education, major coursework, and electives. Students begin with 28 units of lower division general education and 9 units of upper division GE, along with 2 units of physical education. Additional requirements include humanities and arts courses at both lower and upper division levels, ensuring a well-rounded academic foundation. A writing requirement may be fulfilled through a designated course, helping students strengthen communication skills essential for the field.The major itself requires between 57 and 60 units, starting with a core set of courses that introduce students to advertising principles, strategic communication, integrated marketing, research methods, and digital media. These foundational courses also include practical experiences such as internships and writing workshops, which prepare students for real-world applications. After completing the core, students select one of three specialized tracks: Creative, Management, or Marketing Communication, each offering focused coursework aligned with different career paths. The Creative option emphasizes design, copywriting, and portfolio development, while the Management option focuses on marketing strategy, media planning, research, and analytics. The Marketing Communication track integrates advertising with public relations, content creation, and media relations.Each track includes a mix of required courses and approved electives, allowing students some flexibility to tailor their studies based on interests and career goals. In addition, students must complete 11 to 13 units of university electives, which can be chosen from a wide range of subjects to broaden their knowledge or deepen expertise in a specific area. Overall, the program is structured to balance theoretical understanding with practical skills, ensuring graduates are well-prepared for careers in advertising, marketing, media, and related industries.