COURSE CURRICULUM

The MS in Business Analytics curriculum at Rochester Institute of Technology is a 30-credit program designed to build strong analytical, technical, and business decision-making skills through a structured one-year sequence. In the fall semester, students develop a solid foundation with courses such as Data Management for Business Analytics, Financial Analytics, and Introduction to Data Analytics and Business Intelligence, which focus on handling data, applying analytical tools, and understanding business intelligence systems. In the spring semester, the program advances into specialized areas with courses like Advanced Business Analytics and Marketing Analytics, along with analytics and open electives that allow students to tailor their learning to specific interests such as finance, operations, or customer analytics. During the summer term, students complete courses such as Accounting Information and Analytics and the Business Analytics Experience, which provides hands-on, real-world application of analytics concepts in practical business scenarios. Additional electives further deepen expertise in chosen areas. Overall, the curriculum emphasizes a balance of technical skills, business knowledge, and applied learning, preparing graduates to analyze complex data, generate actionable insights, and support strategic decision-making across a wide range of industries.