COURSE CURRICULUM

The Master of Business Administration (MBA) with a Marketing concentration is a 39-credit program designed to equip students with advanced business knowledge and specialized marketing expertise. The program begins with a 3-credit foundation course, BUS 502 – Foundations in Business, which provides essential business principles. The 21-credit core curriculum includes BUS 503 – Individual Performance and Leading Change, BUS 509 – Descriptive Analytics and Decisions, BUS 515 – Organizational Dynamics and Effectiveness, BUS 522 – Corporate Finance for Managers, BUS 524 – Strategic Marketing, BUS 528 – Strategy, Operations and Execution, and BUS 530 – Project Management, offering a comprehensive foundation in managerial, analytical, and strategic skills. The 12-credit Marketing concentration enhances students’ understanding of consumer behavior, analytics, and branding through courses such as BUS 626 – Consumer Psychology and Buying Motivations, BUS 627 – Advanced Marketing Research and Analytics, BUS 628 – Strategic Brand Management, and BUS 640 – Emerging Topics in Business. Students may substitute one concentration course with BUS 697 – Internship, with departmental approval, to gain practical experience. The program concludes with the 3-credit capstone course, BUS 695 – Capstone Experience, where students integrate and apply their knowledge to real-world business challenges. Graduates are prepared to lead marketing initiatives, develop strategic brand and consumer engagement plans, and use data-driven insights to drive organizational growth.