COURSE CURRICULUM

The Bachelor of Science in Marketing at Post University requires 120 credits, blending general education, business core, major-specific courses, and concentrations to equip students with comprehensive marketing expertise. The program starts with 60 credits in general education, including writing, communication, digital skills, math, science, and liberal arts such as history, business ethics, and social sciences. A common core includes courses like College Writing and Managerial Communications. The business core (21 credits) covers essential business topics such as accounting, finance, management principles, economics, marketing fundamentals, quality standards, and advanced Excel. The major core (21 credits) deepens marketing knowledge through courses in microeconomics, marketing management, consumer behavior, marketing research, and strategic marketing. Students choose from several concentrations to tailor their focus: General Marketing, Digital Marketing (covering social media and digital marketing), Integrated Marketing Communication (including brand management and multimedia marketing), International Marketing (with supply chain and global business principles), Market Research & Analysis, Sales Management, and Sport Marketing. Each concentration requires 9 credits of specialized courses. The program also includes a business policy capstone and college-to-career seminars to prepare students for professional success. This structured curriculum provides a well-rounded foundation, practical skills, and specialized knowledge for diverse marketing careers in traditional, digital, international, and niche sectors.