COURSE CURRICULUM

The Strategic Advertising four-year plan at Northwest Missouri State University is designed to gradually build students’ skills in communication, business and marketing, preparing them for careers in advertising and media industries.In the first year, students focus on foundational subjects such as composition, life science, statistics and communication. Courses like Professional Media Writing and Journalism Practicum introduce students to writing and media basics, helping them develop essential communication and storytelling skills. These early experiences lay the groundwork for understanding how messages are created and delivered to audiences.During the second year, students begin exploring the field of advertising more directly. Courses such as Introduction to Advertising and Media Design introduce creative and technical aspects of the industry. At the same time, students take business-related subjects like accounting and economics, which help them understand the financial and organizational side of advertising. This balance between creativity and business knowledge is a key strength of the program.In the third year, the curriculum becomes more specialized and career-focused. Students take advanced courses such as Media Planning and Sales, Consumer Behavior and Advertising Case Studies. They also study business finance, marketing and business law, gaining a deeper understanding of how advertising operates within organizations. These courses emphasize strategic thinking, campaign planning and analyzing consumer needs.The final year prepares students for professional careers through advanced and applied learning. Courses like Promotion, Social Media Strategies, Marketing Research and International Business help students understand global markets and modern advertising techniques. The program concludes with a Senior Seminar and creative advertising projects, allowing students to showcase their skills.Overall, this program combines creativity, strategy and business knowledge, equipping graduates with the expertise needed to succeed in advertising, marketing and media careers.