COURSE CURRICULUM

The public relations program is a well-structured four-year degree designed to develop strong communication, strategic thinking, and problem-solving skills essential for managing an organization’s image and relationships with the public. In the first year, students build a solid academic foundation through courses such as Composition, Oral Communication, U.S. History, and Computer & Information Technology. They also explore intercultural communication, government, and biology, gaining a broad understanding of society and communication in diverse contexts.During the second year, students begin focusing on core communication and public relations skills. Courses like Communication Theory, Public Speaking, and Professional Media Writing help students develop their ability to create and deliver effective messages. They also study Public Relations Techniques, Small Group Communication, and Principles of Marketing, which introduce them to audience analysis, teamwork, and promotional strategies. Science, math, and literature courses ensure a balanced education.In the third year, the program becomes more specialized and practical. Students take advanced courses such as PR Principles, PR Cases and Problems, Crisis Communication, and Communication Research Methods. These courses teach students how to handle real-world challenges, manage crises, and conduct research to support communication strategies. Social media strategies and persuasion courses further enhance their ability to engage audiences across modern platforms. A summer internship provides hands-on experience, allowing students to apply their skills in a professional setting and build industry connections.In the final year, students refine their expertise through support courses, electives, and advanced writing classes. The program culminates in a senior capstone project, where students demonstrate their knowledge and skills in a comprehensive, real-world scenario. Overall, this degree prepares graduates for careers in media relations, corporate communication, marketing, and public affairs.