COURSE CURRICULUM

The Bachelor of Science in Marketing at Northwest Missouri State University is structured to develop both foundational business knowledge and specialized marketing skills over four years. In the first year, students build essential academic skills through courses in composition, statistics, computers, oral communication, accounting, and general education in history, government, and science, establishing a strong base for analytical and critical thinking. The second year introduces students to core business and marketing principles, including macro- and microeconomics, accounting II, principles of marketing, business communication, and management fundamentals, along with electives in social and behavioral sciences, literature, and fine arts. This combination provides both a theoretical and practical understanding of how businesses operate and how marketing fits into broader organizational contexts.In the third year, students progress to more focused business and marketing coursework. Courses such as management information systems, business law, finance, promotion, consumer behavior, and international business provide hands-on experience in applying marketing concepts, analyzing markets, and understanding consumer psychology. Humanities and directed business electives allow students to broaden their perspective and integrate critical thinking and communication skills into their professional development. The fourth year emphasizes advanced marketing applications and strategic decision-making, with courses in sales and sales management, marketing management, marketing research, operations management, and elective business courses. Students learn to design campaigns, conduct research, develop branding strategies, and apply data-informed decision-making to real-world business challenges.By the end of the program, graduates have gained expertise in market research, consumer behavior, campaign planning, digital and traditional marketing channels, and strategic management. The program combines rigorous coursework, applied projects, and electives to prepare students for careers in marketing, advertising, sales, brand management, and related fields. It also equips them with transferable skills in communication, problem-solving, analytics, and strategic thinking that are valuable across industries, ensuring readiness for both professional work and further study.