COURSE CURRICULUM

This public relations program with a modern language component is a comprehensive four-year degree designed to build strong communication skills while adding a global perspective. In the first year, students focus on foundational subjects such as Composition, Oral Communication, U.S. History, and Computer & Information Technology. They also take Intercultural Communication and begin studying a modern language, which helps them understand different cultures and communicate effectively in diverse environments.In the second year, students start developing core public relations and communication skills. Courses like Professional Media Writing, Public Speaking, and Communication Theory strengthen their ability to create and deliver effective messages. They also study Public Relations Techniques and Small Group Communication, which focus on teamwork, audience engagement, and strategic communication. The inclusion of biology, math, literature, and continued language study ensures a well-rounded education.The third year is more specialized and career-focused. Students take advanced courses such as PR Principles, Crisis Communication, PR Cases and Problems, and Communication Research Methods. These courses teach students how to manage real-world communication challenges, conduct research, and handle crisis situations effectively. Additional subjects like Social Media Strategies, Marketing, and Persuasion help students understand modern communication platforms and audience behavior. A summer internship provides valuable hands-on experience, allowing students to apply their knowledge in a professional setting.In the final year, students refine their skills through advanced coursework, electives, and continued language study. The program culminates in a senior capstone project, where students demonstrate their learning in a practical, real-world context. Overall, this degree prepares graduates for careers in public relations, corporate communication, media, and international communication roles, with the added advantage of multilingual and cross-cultural skills.