COURSE CURRICULUM

The Bachelor of Science in Fashion Merchandising is designed to prepare students for the business and strategic aspects of the fashion industry while integrating liberal arts education. The program requires a minimum of 60 credits in liberal arts and offers a foundation in fashion, textiles, product development, and sustainability, combined with specialized training through concentrations in Business, Fashion Promotion, or Product Development. The Fashion Merchandising foundation consists of courses such as Fashion in Culture & Commerce, Textiles: Studies & Applications, Fashion Trend Forecasting & Analysis, Retailing Principles & Practice, Merchandise Planning & Control, and Fashion Merchandising Capping, totaling 38 credits.Students can then choose one of three concentrations to tailor their expertise. The Business concentration focuses on accounting, financial management, marketing, economics, buying, planning, and allocation, preparing students for managerial and operational roles. The Fashion Promotion concentration emphasizes communication, public relations, event planning, digital merchandising, and social media, equipping students to promote and manage fashion brands effectively. The Product Development concentration develops skills in digital fashion design, supply chain management, private label development, product lifecycle management, and textile or accessory design, preparing students to lead design and production initiatives.The core liberal studies curriculum requires 37-40 credits, including foundational courses like First Year Seminar and Writing for College, distribution courses in philosophy, ethics, history, literature, mathematics, natural science, and social science, and pathway courses for interdisciplinary breadth. Electives totaling 15-21 credits allow further customization of the degree. Overall, the program balances creative, technical, and business skills to ensure graduates are well-prepared for a variety of careers in fashion merchandising, retail management, product development, and fashion promotion, meeting the demands of the global fashion industry while completing a total of 120 credits for graduation.