COURSE CURRICULUM

The Bachelor of Arts in Communication program offers a well-structured and flexible curriculum designed to build strong communication skills while allowing students to specialize in their area of interest. The program begins with 12 credits of foundation courses, typically completed during the first two years, including Introduction to Communication, Digital Toolbox, Public Presentation, and Communication Research Methods. These courses provide essential skills in speaking, digital communication, and research, forming the base for advanced study.Students then choose one of five concentrations—advertising, communication studies, journalism, public relations, or sports communication—each requiring 18 credits. These concentrations allow students to gain focused knowledge and practical skills relevant to specific career paths. For example, advertising emphasizes strategy, creativity, and campaign development, while journalism focuses on reporting, writing, and media production. Public relations highlights communication management and campaigns, communication studies explores interpersonal and cultural communication, and sports communication combines media and sports-related topics. This specialization ensures both depth and relevance in a student’s education.In addition, students must complete 15 credits of communication electives, allowing either deeper exploration within their concentration or a broader understanding across different communication areas. A 3-credit capping course integrates all learned skills, preparing students to apply communication principles in real-world scenarios. The program also includes 6 credits in related fields, such as foreign language or cultural studies, to enhance global communication abilities.To graduate, students must complete 120 total credits, including 54 credits in the major, 43 credits in Core/Liberal Studies, and general electives. Overall, the program provides a balanced mix of theoretical knowledge, practical experience, and global awareness, preparing graduates for diverse careers in media, business, and communication industries.