COURSE CURRICULUM

The Master of Science (MS) in Consumer Analytics at LIM College is designed to prepare graduates to effectively use data analysis to solve complex business challenges and improve organizational efficiency across various functions, from resource allocation to supply chain management. This 30-credit program offers a comprehensive curriculum that blends technical skills with strategic marketing knowledge, enabling students to harness consumer data to inform business decisions and enhance customer experiences. The program is delivered face-to-face, providing opportunities for hands-on learning and direct interaction with faculty and peers.Key courses in the program include Technology for Consumer Analytics, Data Analysis, Research Design and Applications for Data, Data Visualization and Communication Graphics, and Data Mining and Analytics. These courses equip students with the ability to collect, analyze, and present data in meaningful ways, making complex information accessible for decision-makers. Strategic marketing management is also emphasized through courses like Strategic Marketing Management, Advanced Marketing Metrics, and Applications of Financial Metrics to Marketing, providing a solid understanding of how data drives marketing success.Students also study The Consumer Experience and Consumer Relation Management, focusing on how analytics can improve customer engagement and satisfaction. Advanced statistical methods are covered in Multivariate Statistical Analysis, giving students tools to perform in-depth data interpretation. The program offers flexibility with a choice between Developing and Exercising Influence in Organizations or an Internship in Consumer Analytics, allowing students to either enhance leadership skills or gain practical industry experience.Graduates of the MS in Consumer Analytics program are well-equipped to leverage data to create impactful business strategies, making them valuable assets in the fashion and lifestyle sectors where consumer insight is critical to success.