COURSE CURRICULUM

The Master of Professional Studies (MPS) in Fashion Marketing is a 30-credit graduate program designed to provide students with a comprehensive understanding of marketing principles and practices specifically tailored for the fashion industry. The program focuses on key areas such as strategic marketing, digital media, brand positioning, market segmentation, advertising, public relations, and consumer experience. Students begin with a core curriculum totaling 18 credits, which includes courses in fashion marketing management, digital marketing, marketing metrics, and strategic marketing communications, as well as a capstone project and either an internship or a course in professional influence. After completing the core, students choose a 12-credit specialization based on their career goals and campus availability. The specialization in Digital Media and Marketing teaches students how to engage target audiences across digital platforms like social media, influencer marketing, and mobile advertising. Required coursework includes advanced digital media and marketing, with elective options such as global luxury brand marketing, advanced web analytics, eCommerce marketing, and content creation. Alternatively, students may specialize in Strategic Digital Marketing, which emphasizes leveraging digital platforms for broader marketing strategies and real-time engagement. This track includes courses like advanced strategic marketing management and electives in licensing, public relations, luxury marketing, data visualization, and digital content marketing. The program’s structure ensures students gain both theoretical and practical knowledge through case studies, real-world projects, and applied learning. Graduates are equipped to create awareness, generate consumer demand, and drive sales in a dynamic and competitive fashion marketplace, making them valuable assets to employers across the fashion and luxury industries. The MPS in Fashion Marketing is available in both face-to-face and online formats, offering flexibility for a diverse student body aiming to advance their careers in fashion marketing.