COURSE CURRICULUM

The Bachelor of Business Administration (BBA) in Visual Studies at LIM College is designed to prepare students for dynamic careers in creative industries by integrating business fundamentals with a strong foundation in visual communication and design. This 121/122-credit program emphasizes both theoretical and practical skills through a curriculum that includes liberal arts, business courses, hands-on studio work, and real-world internship experiences. Students are trained in both traditional and digital media to develop technical, creative, and analytical capabilities essential in today’s visually driven marketplace.The Visual Studies major requires completion of 33 credits in focused coursework such as Visual Communication, Digital Design, Color and Design, Design Eras and Visual Style, and culminates in a six-credit Senior Capstone. The curriculum also includes 15 credits of business core subjects like Accounting, Business Law, Economics, Finance, and Management to ensure graduates possess a strong commercial understanding. Additionally, students take general education courses in communication, writing, statistics, and digital culture, along with electives in liberal arts and sciences to broaden their academic perspective.Career preparation is a vital aspect of the program, with 13 credits dedicated to career education and internships. These opportunities allow students to apply classroom knowledge in professional settings, gain industry experience, and build a career-ready portfolio. Graduates of the BBA in Visual Studies are well-equipped for roles such as visual merchandisers, creative directors, graphic designers, and marketing specialists. This program fosters the creative and strategic thinking necessary to excel in fields where visual communication is key to brand development and audience engagement. Through a blend of business education and visual training, LIM College’s Visual Studies program offers a comprehensive pathway into the evolving world of visual arts and communication.