COURSE CURRICULUM

The Bachelor of Business Administration (BBA) in Fashion Marketing at LIM College prepares students for dynamic careers in brand management, digital marketing communications, social media marketing, and related fields within the fashion industry. This comprehensive program blends core liberal arts and business courses with industry-specific electives to equip students with essential skills in creative branding, marketing analytics, consumer behavior, and communication strategies vital for success in the fast-paced fashion marketing sector. Students begin with foundational courses such as Introduction to the Fashion Business, Business Spreadsheets, Marketing, and communication-focused classes including Critical Thinking, Digital Culture in Business, and English Composition. The curriculum also integrates essential business knowledge through courses in Accounting, Business Law, Economics, Finance, and Management, ensuring a well-rounded understanding of the business environment. Fashion Marketing majors engage in specialized courses like Digital Marketing, Fashion Branding, Marketing Insights and Research, Global Fashion Markets and Licensing, and Marketing Analytics, culminating in a Marketing Senior Capstone project that synthesizes their learning. Alongside theoretical instruction, students complete career preparation and internship requirements, including multiple internships and senior co-op experiences, to gain practical, real-world exposure. Liberal arts and general electives further support critical thinking and broaden perspectives, drawing from departments such as Arts, Communications, Economics, and Social Sciences. Designed to be flexible, the program is offered both face-to-face and fully online, accommodating diverse learning preferences. With a total of 121/122 credits required, this degree equips graduates with the creativity, analytical skills, and business acumen necessary to thrive in the evolving global fashion marketing landscape.