COURSE CURRICULUM

The Bachelor of Science in Business Data Analytics program is structured to develop strong analytical, technical, and business skills over the second, third, and fourth years. In the second year, students begin to connect foundational knowledge with practical business applications. Courses like financial accounting and statistics build essential quantitative and decision-making skills, while programming for business introduces coding concepts tailored to data analysis. Students also study database systems and consumer analytics, which help them understand how data is stored, managed, and used to analyze customer behavior. Communication and humanities courses further enhance critical thinking and professional skills.In the third year, the curriculum becomes more specialized and technology-driven. Students explore subjects such as machine learning, data mining algorithms, and visual analytics, which are key components of modern data science. These courses teach how to extract patterns, interpret complex datasets, and present insights effectively. Additional subjects like cybersecurity and computer networks provide knowledge about data protection and system infrastructure. Business-oriented courses such as financial management, marketing research, and business law ensure that students understand the broader business environment in which data analytics is applied.In the fourth year, students focus on advanced analytics and strategic decision-making. Courses such as artificial intelligence in business, business intelligence, and applied decision analysis prepare students to use advanced tools and techniques for solving complex business problems. Database systems are further explored at an advanced level, and operations management introduces efficiency and process optimization concepts. Students also study social media analytics, digital marketing, and simulation techniques, which reflect current industry trends. The program emphasizes project management and real-world applications, ensuring students are ready for professional roles.Overall, the curriculum provides a balanced mix of technical expertise, analytical thinking, and business knowledge, preparing graduates for careers in data analytics, business intelligence, and related fields.